Digital Design and Brand Development for Alpin Water

Context

Alpin is a natural alkaline mineral water sourced from the Taurus Mountains in Turkey. The water is naturally alkaline at pH 8.45, with a low sodium content and naturally occurring minerals acquired as the water filters through the surrounding mountain geology. Alpin Water – The Source

Following the creation and repositioning of the Alpin brand, the product range was introduced across multiple formats, including 0.5L and 1.5L PET bottles and larger 19L formats, with distribution expanding from the Adana region into wider Turkish, Middle Eastern and European markets.

As the business and distribution footprint grew, the brand and digital experience needed to evolve alongside it.

Challenge

Alpin needed to build recognition and differentiation within a highly competitive bottled water market while communicating the provenance and distinctive characteristics of its product.

As the brand expanded into new markets, its digital presence also needed to work harder—communicating the Alpin story, supporting distributors and presenting a consistent premium identity to consumers across different countries and devices.

At the same time, continued product development created a need for a flexible design system capable of extending from the original PET portfolio into new packaging formats, including glass bottles.

Solution

Building on our original creation and positioning of the Alpin brand, Aeron continued to support its evolution through digital design, website development and packaging innovation.

Our work included the redesign of the original desktop and mobile websites created for the brand's launch, developing a more contemporary digital experience capable of communicating Alpin's provenance, product characteristics and growing international presence.

Alongside the digital programme, Aeron continued to evolve the brand across new packaging ranges and formats, including the development of glass bottle applications. This created greater flexibility across retail, hospitality and international distribution while maintaining a recognisable and consistent Alpin identity.

Together, the work created an evolving brand and digital platform capable of supporting the business as it entered new markets, channels and product categories.

Result

Alpin has achieved significant commercial growth since the brand was created and repositioned.

PET sales increased approximately threefold, from around one million to almost three million units, while the distribution network expanded approximately sevenfold. Increased demand also supported expansion of the production facility and the introduction of glass bottle production.

The brand has expanded beyond its original Adana market into wider Turkey, the Middle East and Europe, demonstrating how a distinctive consumer brand, supported by consistent digital and packaging development, can provide a platform for sustained commercial growth.