The Agrivita website homepage, with a Beyond Feed headline over an aerial photograph of ploughed farmland.

The Agrivita website header showing the navigation and a Superior Quality Feeds banner with the product range.

Agrivita, the UAE’s market-leading feed brand, has launched a new website, agrivitafeeds.com, featuring the identity, icons and packaging designed by the team at Aeron.

The Agrivita brand was launched in 2014 after parent company Grand Mills separated it’s consumer and business flour operations from its business animal feed services. Our team created the new brand in close partnership with Grand Mills and Agthia, developing a bold new name and identity for the brand.

Since then Agrivita has been a prominent brand in the UAE, sponsoring the Nahab camel race in Al Wathba in July 2017, which is one of the toughest competitions for Arabian camels.

A post shared by Agthia Group (@agthiagroup) on Jul 25, 2017 at 11:17pm PDT

According to Agthia, the new website, launched in August 2017, aims to “provide a one stop reference guide for Animal Nutrition & Farming generic to anywhere in the world and specific to the Gulf; farming under the extreme climate.”

The Agrivita website products page, listing feed categories over a photograph of a wheat field.

You can read more about our work with Agrivita, and view some of our designs, on our case study page below:

Related Projects

Explore our latest thinking on brand strategy, customer experience, digital transformation and the trends shaping today's industries. From emerging technologies and changing customer expectations to destination branding, aviation and financial services, our insights share practical perspectives to help organisations build stronger brands and make better strategic decisions.

Let's build your brand with clarity, distinctiveness and commercial impact.

Aeron builds brands that inspire confidence, engage audiences and support growth, whether you're launching, repositioning or communicating your offering.