
We are delighted to see the new brand for Dammam Airports Company taking off, after its public launch recently.
Dammam’s King Fahd International Airport is being privatised as part of Saudi Vision 2030, and we have been working closely with GACA to craft an identity for the newly formed company that will own and manage the airport. The fresh new look for DACO will sit hand-in-hand with a new identity for the airport itself.
Vision 2030 includes an ambitious plan for investment and development in Saudi Arabia, and KFIA will be key for enabling opportunities in KSA’s eastern region, as noted by KFIA Director-General Turki bin Abdullah Al-Jawini. Quoted in Arab News, Mr Al-Jawani said, “Air transport has played, through time, an important role in the economic, social and cultural development in the eastern region, highlighting, in particular, KFIA’s significant role, since it has been laid into commission in 1999.”
The brand was launched at a ceremony attended by various government officials, businessmen, airport executives and representatives of several airlines. The grand unveiling of the identity came with the premier of the logo reveal film we created for the event.
Our identity for DACO can be seen across social media platforms, including Twitter and Facebook.
تابعونا .. #شركة_مطارات_الدمام pic.twitter.com/8S4xF2k3BA
— مطارات الدمام (@DACOKSA) June 19, 2017
سُعدنا بمعايدة مسافرينا #عيدكم_مبارك #شركة_مطارات_الدمام #مطار_الملك_فهد_الدولي pic.twitter.com/Gq0rntdX9y
— مطارات الدمام (@DACOKSA) June 25, 2017

Explore our latest thinking on brand strategy, customer experience, digital transformation and the trends shaping today's industries. From emerging technologies and changing customer expectations to destination branding, aviation and financial services, our insights share practical perspectives to help organisations build stronger brands and make better strategic decisions.