Starting Fires

Giving a voice to people in the dark on social 

Context
As a competitive sports woman Cathy Wood was a member of the GB diving team and also a medal winner in the Iron Man Triathlon, a sport which she competed in at European and World levels. Both a former GB athlete and Daily Mail Journalist, Cathy came to us looking for a fresh perspective and a re-brand for her social media consultancy.

Ambition
With Cathy’s strong passions for sport, communication and empowering young people to have a voice, we wanted to create an engaging, youthful brand that would appeal to young people and athletes alike but which still reflected her significant sporting and journalistic credentials.

Action
Through strategic positioning and working closely with Cathy herself, we developed an exciting new corporate identity with a bespoke graphic system for use across both print and digital ecosystems.

Result
Having created the ‘Matchstick’ brand for Cathy we have now implemented the new corporate identity on a fully responsive website which can be seen here: www.matchstick.media

About Aeron

We are Aeron, a London brand design consultancy that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.