Context
Based on a carefully considered combination of modern, innovative approaches to learning, Wigwam offer daily opportunities for children to enjoy child initiated and teacher led activities. All set within beautiful and tranquil open fields, woodland, vegetable plots and activity playground.
Ambition
To create a fun, engaging brand identity that encapsulates the independent, free-learning and creative approach to outdoor education for young children.
Action
We conducted a competitive audit of leading independent Forest Schools and similar educational organisations and charities. Having identified the strategic positioning we worked with the school’s core values to explore a range of potential identities.
Response
We then developed the chosen design into an identity toolkit – including a logo suite, colour palette and fonts – to be applied to the school’s website, communication materials and staff uniforms.
Matthew Millard-Beer
Great brands are built on clarity and distinctiveness, then brought to life consistently through design, experience and communications.
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