Paul Machin

Paul is a highly experienced copywriter and creative consultant specialising in verbal identity, brand positioning, messaging and strategic communications.

His experience spans major corporate transformations, brand creation and repositioning programmes, working with organisations ranging from global businesses to specialist technology and defence companies.

Defence has been a consistent thread throughout his career. Early in his career, Paul helped create the QinetiQ brand ahead of its spin-out from the Ministry of Defence’s research and development organisation. He has subsequently developed messaging and B2B communications for clients including BAE Systems and Thales, as well as supporting organisations working directly with the British Army.

Paul has also worked on major corporate rebrands and masterbrand programmes, including the transformation of Schlumberger to SLB and the strategic repositioning of STEM recruitment group SThree.

Paul brings curiosity, clarity and strong strategic thinking to complex subjects, helping organisations turn technical, corporate and specialist propositions into language that people can understand and engage with.

Outside work, Paul is a father of three, an ardent mountain biker and a chalkstream fly fisher.

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