Ahmed is a Riyadh-based senior brand strategist and project director specialising in corporate positioning, brand strategy and strategic communications across Saudi Arabia and the wider Middle East.
With more than 20 years’ experience, he has advised government entities, defence organisations, major institutions and national companies, helping leadership teams define positioning, engage stakeholders and translate strategy into compelling brand experiences and communications.
Having worked closely with Aeron’s leadership since 2009, Ahmed leads our on-the-ground presence in Riyadh and plays a central role in delivering major Saudi client programmes, combining strategic insight, stakeholder engagement and creative direction.
His experience spans aviation, defence, government, infrastructure, tourism and consumer sectors.
Clients: Bahri, flynas, General Authority of Civil Aviation (GACA), Ministry of Culture, Red Sea Global, Saudi Arabian Military Industries (SAMI), Saudi Tourism Authority, stc.
Alongside his strategic branding work, Ahmed has directed documentaries and television commercials, bringing strong narrative, film and visual communications expertise to complex brand programmes
